skip to main content
Close Icon

In order to deliver a personalized, responsive service and to improve the site, we remember and store information about how you use it. This is done using simple text files called cookies which sit on your computer. By continuing to use this site and access its features, you are consenting to our use of cookies. To find out more about the way Informa uses cookies please go to our Cookie Policy page.

Global Search Configuration

Introduction

There has been some suggestion that the toys-to-life and connected toys categories have a limited future. However, there are a number of active indie developers working in the connected toys space that show promise.

Highlights

  • Digital elements don’t have to overshadow the physical elements in a connected toy.

Features and Benefits

  • Assesses products from a number of indie connected toy developers.
  • Learn how to succeed in the connected toy marketplace.

Key questions answered

  • What do connected toy developers need to do?
  • Will connected toys make an impact?

Table of contents

Ovum view

  • Summary
  • Big brands have failed to make connected toys a success but indie developers are stepping into the breach
  • Connected toys are coming to a classroom near you
  • Key issues for connected toy success

Appendix

  • Further reading
  • Author

Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700


Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

+44 (0) 207 551 9047 - Operational from 09.00 - 17.00 UK time

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - +44 (0) 207 017 7760 or email us at pr@ovum.com

Contact marketing - marketingdepartment@ovum.com

Already an Ovum client? Login to the Knowledge Center now