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There has been some suggestion that the toys-to-life and connected toys categories have a limited future. However, there are a number of active indie developers working in the connected toys space that show promise.


  • Digital elements don’t have to overshadow the physical elements in a connected toy.

Features and Benefits

  • Assesses products from a number of indie connected toy developers.
  • Learn how to succeed in the connected toy marketplace.

Key questions answered

  • What do connected toy developers need to do?
  • Will connected toys make an impact?

Table of contents

Ovum view

  • Summary
  • Big brands have failed to make connected toys a success but indie developers are stepping into the breach
  • Connected toys are coming to a classroom near you
  • Key issues for connected toy success


  • Further reading
  • Author

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