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Introduction

The Digital Media Opportunity Index collates more than 60 metrics across a selection of emerging markets within a region to identify the extent to which each country has the potential to grow as a market for digital media content and services. This edition focuses on the emerging markets of the Middle East and North Africa, a region ripe for further development and investment.

Highlights

  • By assessing current market metrics across a series of key segments, Ovum has sought to capture and quantify the key drivers and inhibitors of growth within each country’s digital media market. Clients can therefore use the Index as an independent and reliable source to aid with planning and investment.

Features and Benefits

  • Assess and evaluate the relative merits of 15 different markets in the Middle East and North Africa region, in terms of their potential for digital content and services.
  • Compare the countries using more than 60 metrics to identify the best opportunities for investment.

Key questions answered

  • Which Middle Eastern and North African countries represent the best opportunity in terms of digital content and services?
  • How do countries compare in terms of connectivity, device adoption, audience, monetization, content and services, and cultural and regulatory environments?

Table of contents

Summary

  • Introduction
  • Download 1: Digital Media Opportunity Index: Middle East and North Africa

Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700


Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

+44 (0) 207 551 9047 - Operational from 09.00 - 17.00 UK time

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - +44 (0) 207 017 7760 or email us at pr@ovum.com

Contact marketing - marketingdepartment@ovum.com

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