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At a recent investor meeting, Disney signaled its intention to axe its in-house video game development program, including future Disney Infinity products.


  • The current toys-to-life products are in decline, new technologies will revitalise the category but this will not occur not in the short term.

Features and Benefits

  • Assesses why the toys-to-life category has lost its steam.
  • Learn what the future is for toys-to-life products.

Key questions answered

  • Why are toys-to-life products struggling?
  • Which firms are likely to be hit and which may escape the downturn?

Table of contents

Ovum view

  • Summary
  • Why has the category lost steam?
  • Other toys-to-life platforms will struggle
  • New technology offers future opportunities for the category


  • Further reading
  • Author

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