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Introduction

Keep track of the latest moves by app stores and major app platforms, and of the latest trends to do with topics such as in-app advertising and payments, app discovery and promotion, app development, analytics, and usage data.

Highlights

  • Find out about the latest Google and Apple moves to improve app discovery and the quality of app installs

Features and Benefits

  • Find out the latest news and trends in the mobile apps economy
  • Search through 26 different types of announcements and topics, as well as by platform, territory, and device type

Key questions answered

  • What are the latest news and trends in the mobile apps economy?
  • What are the latest moves by the leading app-ecosystem owners?

Table of contents

Summary

  • Introduction
  • This quarter’s highlights
  • Download 1: Mobile App Ecosystems Tracker, 4Q15
  • Methodology
  • Further reading

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