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Introduction

Digital monetization strategies have grown more complex with the rise of ad-blocking, particularly on mobile. 2016 is the year in which digital and traditional publishers will begin to find a balance between old and new strategies.

Highlights

  • The ad-blocking threat will continue to bite as telcos investigate network level ad-blocking.
  • Curation will find a place amongst rising personalization efforts as companies look for a balance between algorithmic personalization and editorial curation.
  • Global publishers will move into local content to make their content more personal.

Features and Benefits

  • Learn how vendors can help with 2016 publishing pinch points.
  • Identify key trends for 2016 in the consumer publishing market

Key questions answered

  • How can publishers address the threat from ad-blockers?
  • How can publishers make content more personalized?

Table of contents

Summary

  • In brief
  • Ovum view
  • Key messages
  • Recommendations

The ad-blocking threat will continue to bite

  • Telcos are considering network-level ad-blocking
  • Ad blocking remains verboten in apps… for now
  • Content publishers need advertising revenue to survive

Curation will find a place among rising personalization efforts

  • Personalized is not personal
  • Algorithmic personalization will not go away but curated content will complement it

Global publishers will move into local content

  • Global is important but local is far more personal
  • Globalization means tailoring the content to the community, not using the same content across the globe

Appendix

  • Author

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