skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration


Carrier billing is often overlooked and has only captured 15% of app revenue, but Apple’s recent conversion to it validates Ovum’s bullish outlook for it. Although merchants of own-IP virtual goods can better tolerate its poor payout rates, licensed-content merchants can also benefit from it.


  • 15% of app revenue, 17% of mobile games revenue, 9% of online PC games revenue, and 37% of music streaming revenue is transacted via carrier billing – the latter through bundling deals

Features and Benefits

  • Learn about what share of the digital media market carrier billing has captured and how that will change over the next five years
  • Learn about carrier billing’s different flavors, the different ways of connecting to it, and what its pros and cons are

Key questions answered

  • What share of the digital media market has carrier billing captured and how will that change over the next five years?
  • What are carrier billing’s different flavors, what are the different ways of connecting to it, and what are its pros and cons?

Table of contents


  • In brief
  • Ovum view
  • Recommendations

Market status

  • The story so far
  • Market share

Market dynamics

  • Connecting
  • Use case
  • What is carrier billing and how does it work?
  • Pricing models


  • Methodology
  • Further reading
  • Author

Recommended Articles


Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700

Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

+44 (0) 207 551 9047 - Operational from 09.00 - 17.00 UK time

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 7770704398 or email us at

Contact marketing -

Already an Ovum client? Login to the Knowledge Center now