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Carrier billing is often overlooked and has only captured 15% of app revenue, but Apple’s recent conversion to it validates Ovum’s bullish outlook for it. Although merchants of own-IP virtual goods can better tolerate its poor payout rates, licensed-content merchants can also benefit from it.


  • 15% of app revenue, 17% of mobile games revenue, 9% of online PC games revenue, and 37% of music streaming revenue is transacted via carrier billing – the latter through bundling deals

Features and Benefits

  • Learn about what share of the digital media market carrier billing has captured and how that will change over the next five years
  • Learn about carrier billing’s different flavors, the different ways of connecting to it, and what its pros and cons are

Key questions answered

  • What share of the digital media market has carrier billing captured and how will that change over the next five years?
  • What are carrier billing’s different flavors, what are the different ways of connecting to it, and what are its pros and cons?

Table of contents


  • In brief
  • Ovum view
  • Recommendations

Market status

  • The story so far
  • Market share

Market dynamics

  • Connecting
  • Use case
  • What is carrier billing and how does it work?
  • Pricing models


  • Methodology
  • Further reading
  • Author

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