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Introduction

For publishers to retain their role in 2025, they must leverage the value of their brands, find new distribution partners, deliver valued and personalized content, and create appealing ad experiences for both advertisers and readers.

Highlights

  • Personalization of content and services will remain the Holy Grail for publishers and advertisers, but human curation by editors, rather than algorithms, will be the key to unlocking value.
  • Despite the drive towards digital, in 2025, print revenue will still be ahead of digital revenue in the consumer publishing market.

Features and Benefits

  • Learn about the key challenges facing publishers in the next decade.
  • Assess the strategies for publisher revenue growth.

Key questions answered

  • Which platforms will be most important for publishers?
  • How will publishers compete with digital start-ups entering the publishing space?
  • What is the future of print publishing?

Table of contents

Summary

  • In brief
  • Ovum view
  • Recommendations

All publishers will be omnichannel

  • Consumers will force publishers to embrace alternative media
  • Publishers’ strategies must reflect the context in which their content is accessed and consumed
  • Omnichannel does not have to mean digital

Brands will be more important than ever

  • Trust matters in an overcrowded digital content marketplace
  • New advertising formats require consumer trust to succeed
  • Publishers must address the threat from ad blockers

Physical media will still dominate publishing revenue in 2025

  • Many consumers will always prefer print to digital
  • Publishers need to follow their audiences
  • Reports of print’s death are greatly exaggerated

Advertising will dominate digital revenue in 2025

  • Paywalls will be irrelevant for most brands
  • Privacy concerns will continue to inhibit revenue growth
  • Publishers must focus on audience quality, not quantity

Appendix

  • Methodology
  • Further reading
  • Authors

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