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E-sports has become very high profile over the past year to 18 months. This report follows the innovation primer template and sets out how e-sports work, where money is made, and what its future direction is likely to be.


  • While e-sports organizations have existed for some time, it is only in the past two to three years that they have troubled the mainstream consciousness. As prize money pots have increased, new firms looking at betting, pro player “talent” representation, and even legal services have sprung up and drawn in VC funding.

Features and Benefits

  • Innovation primers are designed to be the first document you look to on a topic
  • Features the standard innovation primer elements including timeline, SWOT, and PEST analysis for the e-sports industry

Key questions answered

  • Who is making waves (and money) in e-sports?
  • What opportunties and challenges does e-sports present?

Table of contents


  • In brief
  • Ovum view
  • Recommendations

Market status

  • Innovation Primers – aim and scope
  • E-sports: An introduction

Market dynamics

  • Key players
  • Business model
  • Business challenges
  • Business opportunity


  • Author

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