skip to main content
Close Icon

In order to deliver a personalized, responsive service and to improve the site, we remember and store information about how you use it. This is done using simple text files called cookies which sit on your computer. By continuing to use this site and access its features, you are consenting to our use of cookies. To find out more about the way Informa uses cookies please go to our Cookie Policy page.

Global Search Configuration

Introduction

This report focuses on the growing market for online classified advertising, and assesses why it is of interest to telcos looking to invest in new areas beyond their core operations.

Highlights

  • Mobile classifieds are big business, and it is an exciting industry to consider for telcos seeking long-term revenue opportunities beyond their core operations.

Features and Benefits

  • Looks at the key drivers in the market for online classified advertising
  • Assesses how telecoms operators can benefit and contribute to the market
  • Explores Telenor’s involvement in classified advertising
  • Identifies key success factors for market entry

Key questions answered

  • What is the biggest growth driver for online classifieds advertising in emerging markets?
  • Why should telecoms operators consider entering the market for online classifieds?
  • What are the important success factors in the market for online classifieds?

Table of contents

Ovum view

  • Summary
  • Classifieds are forecast to grow rapidly, especially on mobile and in emerging markets
  • The business model requires scale, reach, and time
  • The deal with Schibsted allows Telenor to be ‘more than just a provider of connectivity’

Appendix

  • Author

Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700


Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

+44 (0) 207 551 9047 - Operational from 09.00 - 17.00 UK time

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - +44 (0) 207 017 7760 or email us at pr@ovum.com

Contact marketing - marketingdepartment@ovum.com

Already an Ovum client? Login to the Knowledge Center now