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This report focuses on the growing market for online classified advertising, and assesses why it is of interest to telcos looking to invest in new areas beyond their core operations.


  • Mobile classifieds are big business, and it is an exciting industry to consider for telcos seeking long-term revenue opportunities beyond their core operations.

Features and Benefits

  • Looks at the key drivers in the market for online classified advertising
  • Assesses how telecoms operators can benefit and contribute to the market
  • Explores Telenor’s involvement in classified advertising
  • Identifies key success factors for market entry

Key questions answered

  • What is the biggest growth driver for online classifieds advertising in emerging markets?
  • Why should telecoms operators consider entering the market for online classifieds?
  • What are the important success factors in the market for online classifieds?

Table of contents

Ovum view

  • Summary
  • Classifieds are forecast to grow rapidly, especially on mobile and in emerging markets
  • The business model requires scale, reach, and time
  • The deal with Schibsted allows Telenor to be ‘more than just a provider of connectivity’


  • Author

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