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The tide seems to have turned against virtual reality. This was to be expected after all the hype that came before any real products have shipped and shouldn’t stop you from including virtual reality in your research and planning portfolio.


  • Compared with Web and app technologies, virtual reality will be a slow market to take off because of the newness of the experience and the cost of the hardware.

Features and Benefits

  • Looks at the recent press coverage and backlash against virtual reality
  • Positions virtual reality's market development versus augmented reality and Web-based business models

Key questions answered

  • Has virtual reality been over-hyped?
  • Will the virtual reality market be as big as some expect?

Table of contents

Ovum view

  • Summary
  • Is there a perfect storm of bad news?
  • VR technology is barely out of the gate


  • Further reading
  • Author

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