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This report is an in-depth analysis of Ovum’s Global Carrier Billing Forecast: 2014–20, looking at the prospects and dynamics of each of the seven segments into which Ovum has divided the carrier billing market.


  • Much of the carrier billing opportunity is focused on one ecosystem: Android; one merchant: Google; and one type of media: games. Chinese indie stores, online gaming sites and media streaming services are also big revenue drivers.

Features and Benefits

  • Assess the prospects and dynamics of each of the segments making up the global carrier billing market
  • Identify where you should be investing to prosper in the carrier billing market

Key questions answered

  • What are the prospects and dynamics for each of the segments making up the global carrier billing market?
  • Where should you be investing to prosper in the carrier billing market?

Table of contents


  • In brief
  • Ovum view
  • Recommendations

Market status

  • Segmentation
  • Definition
  • Size and structure

Market dynamics

  • OS app stores
  • Indie stores
  • PRS/feature phones
  • Browser-based
  • Online PC games
  • Bundling/off-store apps
  • Physical goods
  • Geographic highlights


  • Methodology
  • Further reading
  • Author

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