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There is increasing pressure to restrict the content that is available to children online. It seems likely that there will be an increase in regulation as politicians look for easy ways to score points with the electorate.


  • Child safety is a hot topic in the US and Europe and politicians will be looking for easy wins to appeal to the electorate
  • Many digital media services have been developed for adults and the fact that children have flocked to them has come as a "surprise" to the developers
  • Children’s media is set to explode and, with both established media firms and new players stepping in, media firms need to make sure that their future customers are not hived off into services from their competitors

Features and Benefits

  • Learn how governments are regulating to protect children.
  • Evaluates the likelihood of increased regulation for digital media firms.
  • Evaluates why child protection policies are necessary for services aimed at adults.

Key questions answered

  • Why should media firms have a child protection policy?
  • Why does this matter for services aimed at adults?

Table of contents

Ovum view

  • Summary
  • Children are spending more time online and accessing the same services as adults
  • Governments and parents to step up pressure on media firms
  • Blocking children from accessing services is not enough


  • Further reading
  • Author

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