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Introduction

The Digital Media Opportunity Index collates more than 60 metrics across 20 markets in sub-Saharan Africa to identify the extent to which each country has the potential to grow as a market for digital media content and services.

Highlights

  • By assessing current market metrics across a series of key segments, Ovum has sought to capture and quantify the key drivers and inhibitors of growth within each country’s digital media market. Clients can therefore use the Index as an independent and reliable source to aid with planning and investment.

Features and Benefits

  • Assess and evaluate the relative merits of 20 different markets in sub-Saharan Africa, in terms of their potential for digital content and services
  • Compare the countries using more than 50 metrics to identify the best opportunities for investment.

Key questions answered

  • Which African countries represent the best opportunity in terms of digital content and services?
  • How do countries compare in connectivity, device adoption, audience, monetization, content and services, and cultural and regulatory environment?

Table of contents

Summary

  • Introduction
  • Download 1: Digital Media Opportunity Index: Sub-Saharan Africa

Have any questions? Speak to a Specialist

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