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As new talent struggles to shine in the crowded app stores, new devices could become outlets for innovation and upward mobility in the mobile games space. The dominance of free-to-play is radically changing the face of the industry.


  • Emerging devices such as smart watches and virtual reality headsets present exciting new opportunities for gaming that could release pressure in the overcrowded mobile apps space.

Features and Benefits

  • Learn about the latest business-model trends in the mobile games market and the competitive pressures felt by developers.
  • Learn how new devices such as smart watches and VR headsets could release new talent and inventiveness in the crowded mobile games space.

Key questions answered

  • How can mobile game developers find new outlets in emerging devices such as wearables, VR headsets, and smart TVs?
  • What are the changes that the ever-growing dominance of the free-to-play business model is forcing on mobile games and developers?

Table of contents


  • In brief
  • Ovum view
  • Recommendations

Market status

  • Little mobility
  • Mobile extends to new screens

Market dynamics

  • New-screen opportunities
  • App chart mechanics
  • Free-to-play dominance
  • Live operations emphasis

Market outlook

  • New-screen opportunities
  • Free-to-play dominance


  • Methodology
  • Further reading
  • Author

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