skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration


OverDrive, the industry leader in e-library services, was acquired by Japanese e-commerce company Rakuten in March 2015. With this acquisition Rakuten is now is well placed to challenge Amazon’s apparent dominance of the e-book market.


  • Rakuten now has a presence in two e-books markets where Amazon is not active: e-libraries and educational e-books.

Features and Benefits

  • Compares Rakuten's e-books strategy with Amazon's.
  • Identifies areas in which Rakuten has the advantage.

Key questions answered

  • What does Rakuten's acquisition of OverDrive mean for the e-books market?
  • How can Amazon respond to the threat from Rakuten?

Table of contents

Ovum view

  • Summary
  • Rakuten is the only global challenger to Amazon in the e-book market
  • For consumers, free library lending will compete with paid all-you-can-read services such as Kindle Unlimited
  • Amazon must capitalize on its device sales


  • Further reading
  • Author

Recommended Articles

  • Service Provider Markets, Consumer & Entertainment Services,...

    MWC 2018 Highlights

    By Ronan De Renesse 27 Feb 2018

    Over 20 of our senior Ovum analysts and consultants attended this year’s Mobile World Congress in Barcelona at the end of February. In between meetings, briefings and presentations, our analyst team were blogging and tweeting about key developments, trends and rumors. Have a look through our daily MWC 2018 Highlights to find out what happened.

    Topics 5G AI IoT Cloud Payments SDN/NFV Smart home

  • Internet of Things

    IoT Viewpoints 2018

    IoT Viewpoints explore the IoT opportunity in 2018 and beyond. Download our latest e-book to get our newest collection of thought leadership articles on the emerging IoT trends, technologies and opportunities.

    Topics IoT

  • Consumer & Entertainment Services

    US pay TV: Is it facing an existential threat?

    By Adam Thomas 28 Mar 2018

    With US pay TV having endured the worst year in its history, thoughts have inevitably turned to the future. The likelihood remains that the immediate future will remain highly uncomfortable for everyone except the scaled multinational digital platforms.


Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700

Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

+44 (0) 207 551 9047 - Operational from 09.00 - 17.00 UK time

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 788 597 5160 or email us at

Contact marketing -

Already an Ovum client? Login to the Knowledge Center now