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In 2H14, Ovum surveyed industry professionals representing companies from across the app value chain about the future of the apps market. This report analyzes the results and offers a commentary on the future direction of the industry.


  • App executives see health and fitness, and proximity technologies (such as NFC) as the biggest area for growth, while the smartphone is the single most important app platform.
  • Despite new opportunities in wearables and connected cars, Apple and Google will be the biggest players in the app industry in the next five years.

Features and Benefits

  • Assesses industry sentiment within the global app industry
  • Analyzes findings from Ovum's perspective
  • Identifies key growth categories and platforms for the app market

Key questions answered

  • What does the app industry see as the biggest challenges and opportunities in the market?
  • Which companies and technologies represent the best prospects for growth in the app market in the next five years?

Table of contents


  • Introduction
  • Download 1: Ovum’s Future of Apps Survey

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