skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration


Music streaming and radio are competing for consumers’ listening time. Streaming services are incorporating human curation and program-making while radio is exploring on-demand and targeting.


  • Spotify and Deezer have 60 million and 16 million global active users, respectively, of which only 15 million and 6 million, respectively, pay for the service.
  • The most popular music streaming service by far is Pandora.

Features and Benefits

  • Learn about some of the latest M&A moves in music streaming
  • Learn about new moves made by broadcasters in on-demand music streaming
  • Learn what constitutes the core listener audience and how music streaming services can reach it

Key questions answered

  • What is the latest thinking around music streaming services and how they can broaden their market appeal?
  • What is the relationship between radio and music streaming and how can they learn from each other?

Table of contents


  • In brief
  • Ovum view
  • Recommendations

Market status

  • Current buzz
  • Lean-back services
  • Radio dominance

Market dynamics

  • Dividing line
  • Music audience
  • The human touch
  • Connected devices
  • Broadcasters
  • Licensing repercussions


  • Methodology
  • Author

Recommended Articles

  • Service Provider Markets, Consumer & Entertainment Services,...

    MWC 2018 Highlights

    By Ronan De Renesse 27 Feb 2018

    Over 20 of our senior Ovum analysts and consultants attended this year’s Mobile World Congress in Barcelona at the end of February. In between meetings, briefings and presentations, our analyst team were blogging and tweeting about key developments, trends and rumors. Have a look through our daily MWC 2018 Highlights to find out what happened.

    Topics 5G AI IoT Cloud Payments SDN/NFV Smart home

  • Internet of Things

    IoT Viewpoints 2018

    IoT Viewpoints explore the IoT opportunity in 2018 and beyond. Download our latest e-book to get our newest collection of thought leadership articles on the emerging IoT trends, technologies and opportunities.

    Topics IoT

  • Consumer & Entertainment Services

    US pay TV: Is it facing an existential threat?

    By Adam Thomas 28 Mar 2018

    With US pay TV having endured the worst year in its history, thoughts have inevitably turned to the future. The likelihood remains that the immediate future will remain highly uncomfortable for everyone except the scaled multinational digital platforms.


Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700

Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

Email us at

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 788 597 5160 or email us at

Contact marketing -

Already an Ovum client? Login to the Knowledge Center now