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Music streaming and radio are competing for consumers’ listening time. Streaming services are incorporating human curation and program-making while radio is exploring on-demand and targeting.


  • Spotify and Deezer have 60 million and 16 million global active users, respectively, of which only 15 million and 6 million, respectively, pay for the service.
  • The most popular music streaming service by far is Pandora.

Features and Benefits

  • Learn about some of the latest M&A moves in music streaming
  • Learn about new moves made by broadcasters in on-demand music streaming
  • Learn what constitutes the core listener audience and how music streaming services can reach it

Key questions answered

  • What is the latest thinking around music streaming services and how they can broaden their market appeal?
  • What is the relationship between radio and music streaming and how can they learn from each other?

Table of contents


  • In brief
  • Ovum view
  • Recommendations

Market status

  • Current buzz
  • Lean-back services
  • Radio dominance

Market dynamics

  • Dividing line
  • Music audience
  • The human touch
  • Connected devices
  • Broadcasters
  • Licensing repercussions


  • Methodology
  • Author

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