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Vevo is attempting to boost traffic to proprietary channels and make itself more attractive to advertisers by acting like a TV network. If it pulls this off, it could become the MTV for the millennial generation.


  • Premium music video company Vevo has been racking up impressive viewing metrics for a while, despite being overshadowed by YouTube (on whose property it gets most visibility).

Features and Benefits

  • Assesses how Vevo is emerging from the shadow of YouTube.
  • Explains why technology and original programming is key to the service's future success.

Key questions answered

  • What can Vevo do to emerge from the shadow of YouTube?
  • Why should Vevo look to secure a second revenue stream beyond advertising?

Table of contents

Ovum view

  • Summary
  • Vevo emerges from the shadow of YouTube
  • Technology and original programming key to future success
  • Importance of second revenue stream


  • Author

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