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Introduction

A new report published by the Polaris Nordic alliance has shed light on the digital music consumption habits of consumers in the Nordic countries.

Highlights

  • The four Nordic countries of Denmark, Finland, Norway, and Sweden have become synonymous with the shift in the distribution of recorded music from ownership to access.
  • Although a good number of music services are available in the four Nordic countries, the study found that YouTube and Spotify were the most-used digital music services.

Features and Benefits

  • Examines the report's findings on the differences in the Nordic countries' digital music sectors.
  • Assesses the report's findings on music service popularity.

Key questions answered

  • What is the most popular music-streaming service in the four Nordic countries?
  • What were the main reasons for paying for a music subscription service in Nordic countries?

Table of contents

Ovum view

  • Summary
  • Digital music consumption in the Nordics
  • YouTube and Spotify the Nordic streaming leaders
  • Top reasons for choosing a music service

Appendix

  • Author

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