skip to main content
Close Icon

In order to deliver a personalized, responsive service and to improve the site, we remember and store information about how you use it. This is done using simple text files called cookies which sit on your computer. By continuing to use this site and access its features, you are consenting to our use of cookies. To find out more about the way Informa uses cookies please go to our Cookie Policy page.

Global Search Configuration


A new report published by the Polaris Nordic alliance has shed light on the digital music consumption habits of consumers in the Nordic countries.


  • The four Nordic countries of Denmark, Finland, Norway, and Sweden have become synonymous with the shift in the distribution of recorded music from ownership to access.
  • Although a good number of music services are available in the four Nordic countries, the study found that YouTube and Spotify were the most-used digital music services.

Features and Benefits

  • Examines the report's findings on the differences in the Nordic countries' digital music sectors.
  • Assesses the report's findings on music service popularity.

Key questions answered

  • What is the most popular music-streaming service in the four Nordic countries?
  • What were the main reasons for paying for a music subscription service in Nordic countries?

Table of contents

Ovum view

  • Summary
  • Digital music consumption in the Nordics
  • YouTube and Spotify the Nordic streaming leaders
  • Top reasons for choosing a music service


  • Author

Recommended Articles


Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700

Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

+44 (0) 207 551 9047 - Operational from 09.00 - 17.00 UK time

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 7770704398 or email us at

Contact marketing -

Already an Ovum client? Login to the Knowledge Center now