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The rise of the paid subscription from niche revenue source just a few years ago can only be described as rapid, and recent record-company results have illustrated the importance of access services to the companies’ bottom lines.


  • As part of our annual look at the latest developments in the music subscription sector, we explain why streaming is now so important for the recorded-music industry and why the rise of access services is the beginning of the end for the well-established trend of straight line growth and decline.

Features and Benefits

  • Details the latest happenings in the paid audio streaming sector and projects how big the sector could be in five years.
  • Explains why streaming could spell the beginning of the end of the simple straight-line growth and decline.

Key questions answered

  • How many paying subscriptions to audio on-demand services will there be by the end of this year?
  • How will the subscriber total change over the next five years?

Table of contents

Ovum view

  • Summary
  • Streaming milestones and tipping points
  • Impressive growth but still an industry in its infancy
  • Plotting the subscription service future


  • Author

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