skip to main content
Close Icon

In order to deliver a personalized, responsive service and to improve the site, we remember and store information about how you use it. This is done using simple text files called cookies which sit on your computer. By continuing to use this site and access its features, you are consenting to our use of cookies. To find out more about the way Informa uses cookies please go to our Cookie Policy page.

Global Search Configuration


Voice recognition is set to become a key battleground for music as smart speakers gain traction among consumers.


  • The appeal of using audio commands to make listening choices and do away with screens and multistep functionality is clear, though it is also evident that the technology needs to be significantly improved to make voice the primary method for navigating extensive digital music libraries.
  • The trailblazer right now is Amazon and its proprietary Alexa platform, which has already found its way into millions of homes via the online retail giant’s Echo home speakers.

Features and Benefits

  • The research note assesses the current position of voice assistants with regards to music listening.
  • Details which companies are making the most headway and which direction the sector is heading.

Key questions answered

  • Which companies are making the most of the running in terms of voice recognition driving digital music use?
  • Why would the rollout of voice-recognition technology boost digital music use?

Table of contents

Ovum view

  • Summary
  • Music at the forefront of voice recognition
  • All the major tech players involved
  • Creating the perfect voice assistant


  • Author

Recommended Articles


Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700

Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

+44 (0) 207 551 9047 - Operational from 09.00 - 17.00 UK time

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 7770704398 or email us at

Contact marketing -

Already an Ovum client? Login to the Knowledge Center now