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Introduction

Secondary-ticketing services such as StubHub and Viagogo are thriving in Europe on the back of unique live-market economics.

Highlights

  • Media exposés and government investigations in some European countries have brought the thorny issue of secondary ticketing to the fore of music news reporting in the last month or so.
  • Most live-industry stakeholders would like to do away with secondary ticketing altogether, but while tickets to big events are continually sold way below market value, some believe that the problem of ticket resale is one of the live industry’s own making.

Features and Benefits

  • Delves into the world of secondary ticketing and details how services are able to sell tickets way above their primary face value.
  • Evaluates how the secondary market has grown and why it will probably continue to thrive despite efforts of the music industry to limit its growth.

Key questions answered

  • What is secondary ticketing, and which are the biggest services?
  • Why does the music industry not like ticket resale?

Table of contents

Ovum view

  • Summary
  • The polarizing business that is secondary ticketing
  • Regulating the secondary-ticketing sector
  • In support of ticket resale

Appendix

  • Author

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