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Streaming services, Spotify in particular, are at the forefront of “big data” usage in the music industry and are using it to differentiate themselves as well as bolster their customer bases.


  • Data crunching offers great opportunities for record companies and artists to better communicate with fans and build stronger followings, as well as strengthen sales.
  • The next big challenge/opening is artificial intelligence, with innovation likely to come from independent startups looking to leverage their technological know-how to break into the music business.

Features and Benefits

  • Details the latest happenings with regards to the use of big data by the leading music industry stakeholders.
  • Assesses how the use of big data has spread to all music industry sectors.

Key questions answered

  • Which music industry companies are making the best use of data analytics?
  • Which companies are likely to benefit from increased use of big-data analytics?

Table of contents

Ovum view

  • Summary
  • The increasing importance of big data to the music industry
  • More companies and services becoming data-reliant
  • Data use spreads to all industry sectors


  • Author

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