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Introduction

Messaging services look set to become increasingly popular for marketing purposes among both music companies and artists.

Highlights

  • Chat bots are coming to the fore, giving artists the chance to get even closer to their fans, but they are posing a threat to legitimate methods of selling concert tickets.

Features and Benefits

  • Summarizes the latest happenings in the music messaging sphere.
  • Includes forecasts for messenger service adoption and use.

Key questions answered

  • How fast are messaging services set to grow?
  • What are the opportunities for music companies given the rising popularity of music messaging services?

Table of contents

Ovum view

  • Summary
  • Explosive growth in consumer use of messaging services
  • Mixing music and messages
  • Growing importance of messaging for music awareness

Appendix

  • Author

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