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Although the leading streaming services are boosting record company earnings and returning global trade revenue to growth after many years of decline, they will have to make some changes to maintain the momentum.


  • Because offering exclusives is currently a contentious move, streaming services may have to consider adjusting their prices to ensure future success.

Features and Benefits

  • Explains why more flexibility in monthly pricing is key to the longer term growth of music subscription services.
  • Includes subscriber number estimates for Spotify, Apple Music, and Tidal among others.

Key questions answered

  • How many consumers will pay to access music-on-demand services by the end of this year?
  • What share of total paying subscribers will be accounted for by Spotify and Apple Music?

Table of contents

Ovum view

  • Summary
  • Continued gains from music subscriptions
  • The price war that never was
  • Price still the burning issue


  • Author

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