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This research note looks at the latest developments in the music subscription sector and explains why streaming is now so important for the recorded music industry. It predicts how high the total number of paying subscribers could reach by 2020.


  • Earlier this year the IFPI reported that streaming gains were behind the first substantial growth in global trade earnings for almost 20 years.

Features and Benefits

  • Details the latest happenings in the global music subscription sector.
  • Examines the latest subscriber figures and assesses how big the sector could become.

Key questions answered

  • Why is the term "music retail" soon to be consigned to history?
  • How many people will subscribe to a music subscription service in 2020?

Table of contents

Ovum view

  • Summary
  • Streaming takes the lead in recorded music
  • Not everybody is happy about streaming
  • Are exclusives worth it?
  • Just how big can subscription services become?


  • Author

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