skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration


A new report published by the European Union Intellectual Property Office (EUIPO) has detailed the attitudes and behavior of 15–24-year-olds in terms of digital media and intellectual property rights.


  • The report found that young European consumers felt there was a lack of information about IPRs that would help them understand the important issues and that the current level of information available is not communicated effectively to their age group.
  • It concludes that these factors combined to produce indifference among many young European consumers, who have been brought up in the digital age, not caring whether they infringe on IPRs when they acquire content.

Features and Benefits

  • Evaluates the EUIPO report, focusing on the most relevant parts for industry stakeholders.
  • Details how younger consumers in Europe can be educated on the importance of intellectual property rights.

Key questions answered

  • How many young Europeans access unauthorized music and media content?
  • How best can rights holders convince young Europeans not to access unlicensed music and media content?

Table of contents

Ovum view

  • Summary
  • Young Europeans and their attitude to IPRs
  • It’s all about quality, price, and site safety
  • Few surprises why younger consumers choose not to pay
  • The need for careful study


  • Author

Recommended Articles

  • Service Provider Markets, Consumer & Entertainment Services,...

    MWC 2018 Highlights

    By Ronan De Renesse 27 Feb 2018

    Over 20 of our senior Ovum analysts and consultants attended this year’s Mobile World Congress in Barcelona at the end of February. In between meetings, briefings and presentations, our analyst team were blogging and tweeting about key developments, trends and rumors. Have a look through our daily MWC 2018 Highlights to find out what happened.

    Topics 5G AI IoT Cloud Payments SDN/NFV Smart home

  • Internet of Things

    IoT Viewpoints 2018

    IoT Viewpoints explore the IoT opportunity in 2018 and beyond. Download our latest e-book to get our newest collection of thought leadership articles on the emerging IoT trends, technologies and opportunities.

    Topics IoT

  • Consumer & Entertainment Services

    US pay TV: Is it facing an existential threat?

    By Adam Thomas 28 Mar 2018

    With US pay TV having endured the worst year in its history, thoughts have inevitably turned to the future. The likelihood remains that the immediate future will remain highly uncomfortable for everyone except the scaled multinational digital platforms.


Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700

Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

Email us at

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 788 597 5160 or email us at

Contact marketing -

Already an Ovum client? Login to the Knowledge Center now