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Introduction

A new report published by the European Union Intellectual Property Office (EUIPO) has detailed the attitudes and behavior of 15–24-year-olds in terms of digital media and intellectual property rights.

Highlights

  • The report found that young European consumers felt there was a lack of information about IPRs that would help them understand the important issues and that the current level of information available is not communicated effectively to their age group.
  • It concludes that these factors combined to produce indifference among many young European consumers, who have been brought up in the digital age, not caring whether they infringe on IPRs when they acquire content.

Features and Benefits

  • Evaluates the EUIPO report, focusing on the most relevant parts for industry stakeholders.
  • Details how younger consumers in Europe can be educated on the importance of intellectual property rights.

Key questions answered

  • How many young Europeans access unauthorized music and media content?
  • How best can rights holders convince young Europeans not to access unlicensed music and media content?

Table of contents

Ovum view

  • Summary
  • Young Europeans and their attitude to IPRs
  • It’s all about quality, price, and site safety
  • Few surprises why younger consumers choose not to pay
  • The need for careful study

Appendix

  • Author

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