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Data is becoming an increasingly essential tool for the music industry. Its proponents believe that robust data collection and analytics can genuinely provide a competitive edge.


  • Music promoters are going big on big data, with smartphone apps now leading the way. Festivalgoers are increasingly finding that dedicated apps are indispensable tools for navigating their way around large festival sites.
  • Spotify views analytics-driven music discovery as a major way of making its streaming platform more attractive to new users, as well as stickier to existing subscribers. It also reckons data gives it an edge over leading rival Apple Music which largely eschews automated curation in favor of the human touch when it comes to discovery services.

Features and Benefits

  • Explains how big data is currently being used in the music industry.
  • Describes how industry players are using big data to gain an advantage over competitors.

Key questions answered

  • What can be gained from big data in the music industry?
  • Which companies are making the most of big data so far?

Table of contents

Ovum view

  • Summary
  • The growing importance of big data
  • Early beginnings but huge prospects
  • The importance of being in it for the long haul


  • Author

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