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Bundling deals between music streaming services and telecoms operators have been part of the recorded music distribution sector several years. The number of telecoms services offering music subscription service access continues to rise.


  • Since its beginnings in 2009, music bundling has become commonplace in many developed countries and is spreading to other regions. In the 60 or so countries monitored in Ovum’s Bundle Tracker, there were 79 deals between telecoms operators and music streaming and subscription services. Spotify was the leader in terms of the number of deals, followed by Deezer.

Features and Benefits

  • The research note details the current status of music bundling.
  • The research note analyzes why there are regional differences in the number of telco/music service bundles.
  • The research note explains which international subscription services have signed the most bundle deals.

Key questions answered

  • Which of the main international music subscription services have signed the most telco bundle deals?
  • Why are Asian operators choosing to go it alone?

Table of contents

Ovum view

  • Summary
  • Spotify leads the music bundling race
  • How bundling deals work
  • To bundle or go it alone


  • Further reading
  • Author

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