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Introduction

Music statistics analysis – a round up of the leading music facts and figures published in early January.

Highlights

  • Greater control of the music available through a music subscription service is the main reason US consumers are motivated to pay for a music subscription service.
  • In its analysis of Canadian recorded music sales in 2015, Nielsen Music has reported an increase in music consumption compared with 2014.

Features and Benefits

  • The research note details the latest music industry statistics including details of music sales in Canada, global ticket sales, and live music sponsorship.
  • Also included in the statistics is an analysis of what is important to US consumers with regards taking a music subscription and the increase in app usage by category.

Key questions answered

  • How did consumption of recorded music change last year compared with 2014?
  • Which live music promoter was the global leader last year in terms of ticket sales?

Table of contents

US sound quality, Canada music sales, global ticket sales, live music sponsorship, mobile apps

  • Sound quality important for prospective US streamers
  • Music consumption on the up in Canada
  • Live Nation dominates global ticket sales
  • Coca-Cola is the live music sponsorship leader
  • Personalization leads mobile app user growth

Appendix

  • Author

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