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Introduction

A new report detailing digital advertising and the scale of advertising-based funding of suspected IP-infringing websites in the European Union has been published by the European Observatory on Infringements of Intellectual Property Rights.

Highlights

  • Among a number of conclusions, the Observatory said that, despite brands being able to control how agencies managed their campaigns, suspected IP-infringing websites were found to be a “brand-rich environment” with mainstream advertising accounting for almost half of all the ads collected in the study.

Features and Benefits

  • The research note details the findings of a new report into brand advertising on copyright-infringing websites.
  • The research note analyzes the findings of the report in context with previous Ovum research on the subject.

Key questions answered

  • Which brand advertising can be found on the more popular copyright-infringing websites?
  • Why is brand advertising commonly found on copyright-infringing websites?

Table of contents

Ovum view

  • Summary
  • Brands still providing support to IP-infringing websites
  • New research, same old problems
  • The role of the intermediary

Appendix

  • Author

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