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With all the talk surrounding music industry futures centering on the rise of music subscriptions and streaming, you could be forgiven for thinking the sector is on the road to recovery after so many years of contraction. Not so, and here's why.


  • Spending on music subscriptions will rise because the number of subscribers to the many services available around the world will increase. Advertising income from the services that offer a free tier will also grow and so the income level from music access services will be higher in 2016 than it was in 2015 and 2014.

Features and Benefits

  • The report looks at the rapidly evolving music streaming sector and sets out three key messages for music industry stakeholders.
  • The report should make very interesting reading for any company operating in the music streaming sector.

Key questions answered

  • Why is it that streaming will drive digital music growth in 2016, but not offset the fall in sales of CDs and downloads?
  • Why will controversy over who benefits most from music streaming make headline news in 2016?

Table of contents


  • In brief
  • Ovum view
  • Key messages
  • Recommendations for music industry stakeholders

All stream ahead

  • Positive streaming results but no overall sales growth
  • Opening doors to less developed markets

Survival of the fittest

  • Too many services for too few customers
  • In it for the longer term

Questions over service benefits to rumble on

  • The myth that is artist power
  • Artist payments unchanged
  • The finger of blame


  • Further reading
  • Author

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