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Introduction

Awareness of carrier billing among media companies is relatively poor – only 15% of app revenue is transacted using it. Its biggest stake is in music streaming, where it accounts for nearly two-fifths of revenue.

Highlights

  • Although merchants of own-IP virtual goods can better tolerate its poor payout rates, licensed-content merchants can also benefit from carrier billing in the absence of other monetization options.

Features and Benefits

  • The research note details the place of carrier billing in the evolving digital music sector
  • The research note sets out the current standing of carrier billing and assesses how it can play a part in the digital music industry transition

Key questions answered

  • What is carrier billing all about and how does it fit in the current recorded music industry structure?
  • How can digital music companies benefit from the use of carrier billing?

Table of contents

Ovum view

  • Summary
  • The carrier billing story so far
  • Carrier billing connections
  • Carrier billing benefits
  • Pricing models explained

Appendix

  • Author

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