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Introduction

Indian digital music provider Saavn had been grabbing headlines as “India’s answer to Spotify.” It secured a huge injection of cash, has high-profile names in its management team, and user numbers are growing. But it faces some serious competition.

Highlights

  • Saavn has gained a lot of traction – and press coverage – since the beginning of this year, with the company announcing in September that it had picked up a total of 18 million monthly active users, up steeply from 14 million just two months previously, and from 11 million at the start of 2015.

Features and Benefits

  • The research note details the progress made by Indian streaming service Saavn.
  • The research note assesses Saavn's performance so far and details its chances of success in a competitive sector.

Key questions answered

  • Who is Saavn and what is it bringing to the Indian recorded music sector?
  • Who are the main competitors to Saavn?

Table of contents

Ovum view

  • Summary
  • Saavn set to benefit from Indian mobile boom
  • Mobile music competition on the rise
  • Saavn leading the music charge

Appendix

  • Author

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