skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration


Indian digital music provider Saavn had been grabbing headlines as “India’s answer to Spotify.” It secured a huge injection of cash, has high-profile names in its management team, and user numbers are growing. But it faces some serious competition.


  • Saavn has gained a lot of traction – and press coverage – since the beginning of this year, with the company announcing in September that it had picked up a total of 18 million monthly active users, up steeply from 14 million just two months previously, and from 11 million at the start of 2015.

Features and Benefits

  • The research note details the progress made by Indian streaming service Saavn.
  • The research note assesses Saavn's performance so far and details its chances of success in a competitive sector.

Key questions answered

  • Who is Saavn and what is it bringing to the Indian recorded music sector?
  • Who are the main competitors to Saavn?

Table of contents

Ovum view

  • Summary
  • Saavn set to benefit from Indian mobile boom
  • Mobile music competition on the rise
  • Saavn leading the music charge


  • Author

Recommended Articles

  • Service Provider Markets, Consumer & Entertainment Services,...

    MWC 2018 Highlights

    By Ronan De Renesse 27 Feb 2018

    Over 20 of our senior Ovum analysts and consultants attended this year’s Mobile World Congress in Barcelona at the end of February. In between meetings, briefings and presentations, our analyst team were blogging and tweeting about key developments, trends and rumors. Have a look through our daily MWC 2018 Highlights to find out what happened.

    Topics 5G AI IoT Cloud Payments SDN/NFV Smart home

  • Internet of Things

    IoT Viewpoints 2018

    IoT Viewpoints explore the IoT opportunity in 2018 and beyond. Download our latest e-book to get our newest collection of thought leadership articles on the emerging IoT trends, technologies and opportunities.

    Topics IoT

  • Consumer & Entertainment Services

    US pay TV: Is it facing an existential threat?

    By Adam Thomas 28 Mar 2018

    With US pay TV having endured the worst year in its history, thoughts have inevitably turned to the future. The likelihood remains that the immediate future will remain highly uncomfortable for everyone except the scaled multinational digital platforms.


Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700

Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

Email us at

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 788 597 5160 or email us at

Contact marketing -

Already an Ovum client? Login to the Knowledge Center now