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Introduction

In August, the global events giant Live Nation Entertainment formed Live Nation Concerts Germany with the local concert promoter Marek Lieberberg to promote concerts and festivals in Germany, Austria, and Switzerland from next year.

Highlights

  • LNE has already failed once to crack the German live music sector and there are no guarantees the company will succeed this time around.

Features and Benefits

  • The research note looks at the move by Live Nation to set up a German subsidiary and assesses the implications for the country’s current promoters
  • The research note evaluates the chances of success for Live Nation in Germany, given that it has already failed once to establish a presence there

Key questions answered

  • How is Live Nation taking on the likes of CTS Eventim in Germany?
  • What are the chances of Live Nation succeeding in Germany, given the strength of competition in the country already?

Table of contents

Ovum view

  • Summary
  • Live Nation moves into Germany, for a second time
  • The battle for Rock Am Ring
  • A soft launch into a highly competitive sector

Appendix

  • Author

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