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Music TV has come a long way since the early days of MTV, with music videos having made the leap from being pure promotional collateral to premium content able to pay its own way.


  • YouTube and Vevo have essentially replaced broadcast music television in the living room with on-demand tracks across multiple devices.

Features and Benefits

  • The research note details the evolution in music television, from MTV in the 1990s to YouTube today.
  • The research note assesses the other services, apart from YouTube, that are starting to break into the music TV space.

Key questions answered

  • Who is today's music TV leader and why?
  • Is there room in the music TV sector for anyone else besides YouTube?

Table of contents

Ovum view

  • Summary
  • All change in music television
  • Competition in music television
  • Festivals on the small screen


  • Author

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