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In what has become a fragmented landscape, music executives are increasingly on the lookout for more intelligence. That is why many are turning to big data to gain a better understanding of consumers and their music tastes.


  • Record companies are not the only ones active in the numbers space. Last year, drinks brand 7Up partnered with media measurement company Nielsen to find out more about consumers with a liking for electronic dance music so that it could make better use of EDM in its marketing campaigns.

Features and Benefits

  • The research note details who is doing what in the music industry big data space.
  • The research note analyzes which big data companies are making the biggest noise in the music industry.

Key questions answered

  • Why are music companies increasingly turning to big data to drive sales?
  • Which companies are leading the way in big data provision in the music industry?

Table of contents

Ovum view

  • Summary
  • The growing importance of big data
  • Crunching the numbers for targeted marketing
  • The need for acquisitions and savvy partners


  • Author

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