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Apple is building a very strong presence in in-car entertainment via its iOS-based CarPlay system, with that position set to be bolstered by the imminent launch of a new – and likely to be very competitive – music streaming service.


  • Streamed music will not have everything its own way as it still has work to do to convince consumers to give up on a very popular incumbent in the shape of much-loved AM/FM radio

Features and Benefits

  • The research note details the latest happenings in the in-car audio entertainment sector
  • The research note analyzes Apple's efforts to become central to the in-car entertainment experience.

Key questions answered

  • How is Apple using music to take hold of the in-car audio experience?
  • How can streaming services break the stranglehold of AM/FM radio for in-car music listening?

Table of contents

Ovum view

  • Summary
  • Enhancing the in-car music experience
  • Traditional radio dominance is a tough nut to crack
  • Selling the in-car experience


  • Author

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