skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration

Introduction

This is one of a series of digital-operator profiles analyzing the digital strategies of leading global operators. It assesses Etisalat's digital strategy, digital service developments and deployments, and the performance of its digital businesses.

Highlights

  • Etisalat Group's digital drive is gaining momentum. It has revamped its strategy to reflect its digital ambitions and created Etisalat Digital – a business unit solely dedicated to developing and delivering digital services.
  • Etisalat has operationally adopted its digital strategy. It has immense technological know-how and expertise. This is evident from the fact that it is one of the first operators to launch pre-commercial 5G networks globally.
  • Etisalat's digital transformation starts with customer centricity. The company's most prominent initiative in its consumer-related digital activities is its rapid digitization of customer-engagement processes.

Features and Benefits

  • Assesses the importance of digital services for Etisalat Group.
  • Evaluates Etisalat's digital strategy.

Key questions answered

  • What are the drivers for digital services in Etisalat's key markets?
  • What are Etisalat's short-term and long-term goals for digital development?
  • How successful has Etisalat's implementation of its digital strategy been?

Table of contents

Summary

  • In brief
  • Ovum view
  • Recommendations

Regional footprint

  • Financial position

Market dynamics

  • UAE sees slower economic growth, but rising digital activity

Digital strategy

  • Etisalat sets out digital vision
  • Etisalat Digital has ramped up its activities in the UAE
  • Etisalat UAE's digital activities are customer centric and practical
  • Etisalat is replicating successes in the UAE across all major markets

Digital strategy results

  • Digital revenue on the rise
  • Increased customer base
  • Improved customer service metrics

Market outlook

  • Digital revenues and prospects

Appendix

  • Author

Recommended Articles

;

Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700


Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

Email us at ClientServices@ovum.com

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 788 597 5160 or email us at pr@ovum.com

Contact marketing - 
marketingdepartment@ovum.com

Already an Ovum client? Login to the Knowledge Center now