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Introduction

Zain has yet to see meaningful take-up of its 4G services because of lack of affordable handsets for the majority of the market, in tandem with a premium-pricing approach that is unsustainable. The operator is targeting the high-ARPU, tech-savvy user.

Highlights

  • Zain has gained first-mover advantage by being the first to launch LTE, but it hasn’t made the most of this advantage because it has limited its appeal to high-end users.

Features and Benefits

  • Gain insight into Zain Jordan's LTE strategy.
  • Evaluates how Zain must develop its LTE focus to keep up with the competition.

Key questions answered

  • Who is Zain targeting with its LTE services?
  • Is Zain making the most of its first-mover advantage?

Table of contents

Summary

  • In brief
  • Ovum view
  • Recommendations

Overview

  • Zain looks to first-mover advantage with LTE launch

LTE strategy analysis

  • Network strategy
  • Device strategy
  • Pricing strategy
  • 4G marketing
  • The competition

Results

  • Impact on KPIs

Appendix

  • Methodology
  • Further reading
  • Author

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