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Introduction

Ovum's Location Platform Index is a tool to assess and rank the major players in the location platform market. The index evaluates vendors on two main criteria: the completeness of their platform and its market reach.

Highlights

  • A location platform is a technology platform that integrates various location-based data sources and provides this data and related services to end users (consumers), licensees, and third-party developers.
  • By adopting a platform approach, providers of mapping data and location-based services can benefit by expanding their user base while also opening up new revenue streams through third-party services.

Features and Benefits

  • Evaluates each vendor by reach and completeness of its platform.
  • Assesses the factors that will characterize the next six months in the location industry.

Key questions answered

  • Which player is strong on consumer mapping services?
  • Who will challenge the status quo in the location industry?

Table of contents

Summary

  • In brief
  • Ovum view

Results summary

  • Ovum's Location Platform Index: 2H16
  • Movers and shakers

In-depth results

  • Reach and completeness
  • Leaders
  • Challengers
  • Followers
  • Vendor strengths

Recommendations

  • Location platform vendors
  • Mobile operators
  • Auto manufacturers

Appendix

  • Methodology
  • Further reading
  • Author

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