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Ovum's Location Platform Index ranks major players in the location platform market on two main criteria: the completeness of their platform and how widely their platform is used by end users and developers.


  • The index ranks the top 16 location platform vendors in mapping and navigation and provides a graphical overview of the key players in the location platform industry.
  • The report offers a SWOT analysis for the top ranked map providers.

Features and Benefits

  • Evaluates each vendor by reach and completeness of its platform.
  • Assesses the drivers that will determine the next six months in the location industry.

Key questions answered

  • Which player is strong on consumer mapping services?
  • Who will challenge the status quo in the location industry?

Table of contents


  • In brief
  • Ovum view

Results summary

  • Ovum's Location Platform Index: 1H16
  • Movers and shakers

In-depth results

  • Reach and completeness
  • Leaders
  • Challengers
  • Followers
  • Vendor strengths

Future outlook

  • Connected car opportunities
  • Mobility services
  • Location data: the next wave
  • Government smart city applications
  • Enhanced business applications


  • Location platform vendors
  • Mobile operators
  • Car manufacturers


  • Methodology
  • Further reading
  • Author

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