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A detailed update of Lithuania's TV market, encompassing free-to-air and pay-TV across all TV technologies plus next-generation TV initiatives and OTT video. Includes TV ratings, revenues, market shares, programming, advertising, and platform and revenue forecasts.


  • Cable will continue to lead the pay-TV market for the foreseeable future but the fragmentation of the market is highlighted by the fact that neither of the two largest pay-TV operators –TEO and Viasat – offer cable services
  • Digitization is paramount for cablers, while the costs involved and diminishing opportunities for organic growth lead Ovum to expect an acceleration of takeover activity within the sector

Features and Benefits

  • Assess the outlook for pay-TV in Lithuania between now and 2019
  • Evaluate the potential for next-generation TV and OTT TV in Lithuania

Key questions answered

  • What areas are likely to drive Lithuania's pay-TV market in the years to come?
  • What key trends characterize the Lithuanian TV market?

Table of contents


  • Introduction
  • Download 1: Lithuania TV Update

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