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UCaaS specialists are on a growth trajectory that promises to thrust them beyond their small-business niche. They are moving upmarket, winning the business of midmarket organizations and enterprises that only a year ago would have been unlikely to consider their services.


  • UCaaS specialists are expanding internationally, both by supporting overseas employees of otherwise US-based clients and by actively selling to SMEs and enterprises outside the US.

Features and Benefits

  • Provides an overview of how providers specializing in UCaaS are growing beyond the SME niche that once restricted them.
  • Compares the services and strategies of four providers specializing in UCaaS.

Key questions answered

  • How are providers specializing in UCaaS approaching the enterprise market?
  • Are providers specializing in UCaaS expanding internationally?

Table of contents


  • In brief
  • Ovum view
  • Recommendations

UC services landscape and UCaaS specialists

  • Where UCaaS specialists fit in
  • Smaller company, greater focus
  • Proprietary technology
  • Focus on small businesses
  • Less expensive services

Paths for growth

  • Moving upmarket
  • Expanding internationally
  • Operators as new routes to market
  • Targeted acquisitions for differentiation

Provider profiles

  • 8x8
  • Fuze
  • RingCentral
  • Vonage


  • Methodology
  • Further reading
  • Author

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Have any questions? Speak to a Specialist

Europe, Middle East & Africa team: +44 7771 980316

Asia-Pacific team: +61 (0)3 960 16700

US team: +1 212-652-5335

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