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Introduction

A detailed update of Lebanon's TV market, encompassing free-to-air and pay TV across all TV technologies plus next-generation TV initiatives and OTT video. Includes digital terrestrial TV developments, revenues, market shares, programming, and advertising.

Highlights

  • Ovum's view is that TV piracy is deeply entrenched in the TV sector in Lebanon, and the legitimate TV market will not flourish until the government properly tackles the piracy issue. Ovum forecasts that the number of legitimate pay-TV subscribers will see only limited growth over the forecast period.
  • Lebanon's TV production industry has gained a unique position locally and regionally because of its substantial local media talent and the low cost of production compared to other regional hubs. More than three-quarters of the content on Lebanese TV channels (distributed locally and across the region) is produced in the country. Most Arabic TV commercials are also made in Lebanon. TV accounts for 77% of all Lebanese advertising spend, and hence has a high influence on the population.

Features and Benefits

  • Gain an in-depth understanding of Lebanon's TV market.
  • Analyze the impact of piracy on Lebanon's TV market.

Key questions answered

  • What are the key market dynamics in Lebanon's TV industry?
  • How developed is the TV advertising industry in Lebanon?

Table of contents

Summary

  • Introduction
  • Download 1: Lebanon TV Update

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