skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration


This paper provides guidance for senior executives tasked with leading a digital enterprise initiative. The findings are based on workshops and interviews with senior executives who are embarking on a similar journey.


  • Efforts to drive digital transformation will require clear executive leadership up front.
  • Managers should resist the temptation to view the digital enterprise as a "tick the box" exercise that simply recycles earlier initiatives.

Features and Benefits

  • Learn about developments in management theory for the digital age.
  • Learn how an entrepreneurial approach to IT can improve outcomes.

Key questions answered

  • How can digital initiatives be leveraged to reinvent customer services?
  • Why is it now time to break down those old artificial barriers between IT and the business?

Table of contents


  • Catalyst
  • Ovum view
  • Key messages


  • Recommendations for enterprises
  • Recommendations for vendors

The digital enterprise is not just a new name for old ideas

  • Dealing with corporate "Groundhog Day"
  • The challenge goes well beyond simply putting transactions online
  • "Waiting for Godot" and the folly of indecision

Charting your own organization's trajectory

  • How well is IT positioned to meet current and future needs?
  • Using this diagram as a management workshop tool
  • Key implications for the executive leadership team

Getting started: think big, start small, iterate fast

  • Just get on with it
  • Stop creating big projects
  • Iterate fast and manage expectations


  • Methodology
  • Further reading
  • Author

Recommended Articles


Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700

Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

Email us at

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 788 597 5160 or email us at

Contact marketing -

Already an Ovum client? Login to the Knowledge Center now