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Introduction

Lark Technologies Pte. Ltd, a Singapore-headquartered company, has rolled out its enterprise messaging and productivity app, Lark, to businesses in Asia-Pacific.

Highlights

  • Positioning itself as an "all-in-one" platform and designing for a mobile-first experience, Lark aims to establish itself as a central work hub for organizations to work in an agile and cohesive way. It does this by reducing the company's reliance on inter-company email and offers native integrated collaboration tools within a single platform.
  • Lark has launched its own Marketplace which allows users to improve workflow through the download of add-ons and plug-ins. The Marketplace is indicative of Lark's long-term strategy to move beyond simple communication, and its ambitions to become a "super app" that is able to unify different services together into a single app.

Features and Benefits

  • Assesses Lark's online collaboration platform and its opportunities in the market.
  • Analyzes key features offered by Lark.

Key questions answered

  • What makes Lark's online collaboration platform different?
  • How does Lark plan to differentiate to attract new customers?
  • What are the business opportunities for Lark?

Table of contents

Ovum view

  • Summary
  • Lark is uniting various innovative collaboration features to create a highly productive collaboration experience
  • Workplace transformation is dependent on a culture of collaboration
  • SMEs and mid-markets are set to become table stakes
  • Lark is enabling integrated collaboration through its marketplace with the aim of becoming a "super app"

Appendix

  • Further reading
  • Author

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