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Looking at the five key markets of the US, Russia, the UK, France, and Germany, this report helps size new opportunities in the consumer electronics market.


  • Smartphones are reaching a saturation point in most developed markets. Handset subsidies and instalment models are helping to boost high-end smartphone penetration and are still the main drivers of operator handset sales.
  • Some technical characteristics of the smartphone are moving from the necessity category to the nice-to-have category, while price remains one of the main considerations when purchasing a new device.
  • Such market dynamics are working as a catalyst for the arrival of new device vendors, such as Blu, Wiko, Fly, and Doogee, which generally target one local market.

Features and Benefits

  • Helps size new opportunities in the consumer electronics market.
  • Helps with the device selection process for operator channels.

Key questions answered

  • How is the smartphone retail market transforming?
  • What shall operators do to keep retail market share?
  • Which retail channels are being used by new smartphone vendors?

Table of contents


  • Introduction
  • Download 1: Key Trends in Smartphone Retail

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