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Introduction

This is an update of the Kenya TV market covering an overview of the market, pay-TV landscape, next-generation TV & OTT, and TV advertising expenditure. It includes TV subscriptions and revenue forecasts for the period 2016–21.

Highlights

  • Kenya had 2.8 million TV households at the end of 2015. The figure was down from 3.3 million a year earlier, with many homes losing their TV service following an enforced analog switch-off. Pay-TV households totaled 1.1 million, accounting for 40% of the end-2015 TV household total.
  • Kenya completed its digital terrestrial migration at end-March 2015, joining a few other countries, such as Tanzania and Botswana, that fully migrated to the digital platform before the June 15, 2015, deadline set by the ITU.

Features and Benefits

  • The report analyzes Kenya's TV market, providing subscription and revenue forecasts to 2021.
  • The report also identifies the key growth drivers for the Kenyan TV market over the next five years.

Key questions answered

  • What is Kenya's total TV household penetration, and what is the growth projection over the next five years?
  • What will drive the country's TV market growth over the next five years?

Table of contents

Summary

  • Introduction
  • Download 1: Kenya TV Update

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