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Introduction

This is an update of the Kenya TV market covering an overview of the market, pay-TV landscape, next-generation TV & OTT, and TV advertising expenditure. It includes TV subscriptions and revenue forecasts for the period 2018–22.

Highlights

  • Kenya had 3.9 million TV households at the end of 2017, a growth of 8.4% over the previous year. The country’s TV-household penetration stood at 37% compared to 35% in the previous year. The country’s TV households are all on digital platforms following the successful digital switchover in early 2015. Pay-TV subscriptions were 1.3 million at end-2017 and accounted for 33.5% of total TV households.
  • Kenya is among the few markets on the continent that have successfully completed the digital switch over (DSO). DSO has opened up new opportunities in the TV sector, resulting in the launch of new free-to-air (FTA) community TV channels and the emergence of new local and international digital content providers.
  • Kenya’s OTT and triple-play market has benefited greatly from increased broadband connectivity and smart-device penetration and from high demand among users. Several subscription-based video-on-demand (SVOD) providers, such as iflix, Netflix, and ShowMax, have already launched in the country. The uptake of SVOD services has been low as it only allows the use of credit cards and PayPal for payment, hence limiting its uptake to high-end subscribers.

Features and Benefits

  • This report analyzes Kenya's TV market and provides statistics on the number of TV subscribers and subscription revenues, as well as forecast to 2022.
  • The report also identifies key strategies by service providers and other stakeholders to support the growth of the sector over those five years.

Key questions answered

  • How does Kenya's TV market growth compare with the other markets in the region?
  • What will drive the growth of the Kenyan TV market over the next five years?

Table of contents

Summary

  • Introduction
  • Download 1: Kenya TV Update

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